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Toyota vs Nissan


Looking for a new vehicle to get you near Danvers, Peabody, and Salem, MA? Want model versatility, comfort, and safety features galore? Sounds like you’re ready to upgrade to a new Toyota or Nissan vehicle. But which one is right for you?

To help you decide, we at Ira Toyota of Danvers have created this Toyota vs. Nissan guide. Ready to see which brand is right for you? Keep reading!

Toyota vs Nissan

Toyota vs Nissan: History

When you’re deciding between two brands, a good place to start your research is by looking to the past. It may seem like the opposite of what you should be doing but looking how far each brand has come over the decades is an easy way to see where the brands may go in the future.






Debuted in America



Nissan was established in Japan in 1933 and made its American debut in 1958. Toyota, another Japanese automobile manufacturer, was established shortly after Nissan, in 1937. While it was founded after Nissan, it sailed across the ocean to America in 1957, one year before Nissan came to the United States.

Since its American demand began in 1957, Toyota has listened to its drivers to see where they can improve. Focusing on passenger safety and sustainability, Toyota has continued to flourish as a brand for more than 80 years.

Toyota vs Nissan

Toyota vs Nissan: Vehicle Versatility

Another important factor to consider when deciding between Toyota vs. Nissan is which brand offers more vehicle versatility. To do this, let’s look at the number of vehicles each brand offers!

Toyota vs Nissan Versatility



Number of Crossovers/SUVs



Number of Sedans



Total Number of Models



While Nissan offers nearly an equal number of SUVs, only having half as many sedans—and fewer vehicles all around—may give Nissan drivers less versatility than Toyota drivers.

Toyota vs Nissan

Toyota vs Nissan: Warranties

When it comes to your car’s warranty, both Toyota and Nissan offer great ones. For example, they both have basic coverage for 36 months or 36,000 miles when you buy a car. However, they also have more to offer. Let’s see what else these brands and their warranties can give you:


  • 5-year/60,000-mile limited warranty for powertrain components
  • 3-year/36,000-mile limited warranty


  • 60-month/60,000-mile powertrain coverage
  • 36-month/36,000-mile basic coverage
  • 60-month/unlimited miles rust-through coverage

Although both Toyota and Nissan have similar basic coverage and powertrain coverage, Toyota also has coverage for corrosion perforation of sheet metal. This isn’t something that comes with your new Nissan.

For both Nissan and Toyota, warranties may vary by the model, so you’ll want to check your owner’s manual to get the exact information.

Check out all our Toyota comparisons here!

Toyota vs Nissan

Brand Loyalty: Toyota vs Nissan

There’s no doubt that both Toyota and Nissan are well-known brands. However, which is better known for their brand loyalty? Brand loyalty is a great measurement to see how satisfied drivers are with their car.

Therefore, comparing brand loyalty is a great way to compare the Toyota vs. Nissan brands. Year after year, we see Toyota ranking high on the list. Why is this? Well, when drivers stick with Toyota, they can rely on years of dependable performance.

Since the brand was first introduced, Toyota has been dedicated to having safe and affordable cars. For example, the Star Safety System™ comes standard on many models. This will give you…

  • Smart Stop Technology®
  • Enhanced Vehicle Stability Control
  • Anti-lock Brake System

J.D. Power released the results of its 2021 brand loyalty study, and there’s no surprise that Toyota was near the top of the charts with loyalty rates of just over 61%. Although Nissan wasn’t at the bottom of the chart, it wasn’t near the top either with 43.7%.

This is an indicator that Toyota can pull in more loyal shoppers due to their amazing features and extensive selection.

Toyota vs Nissan

Toyota vs Nissan: Safety First

Speaking of safety, you’ll want a brand that cares as much about your family’s safety as you do. Luckily for you, you can find a wide selection of safety features with both Toyota and Nissan. Let’s look at these two driver-assistive systems and see which one provides your family with the extra care they’ll need.

Toyota vs Nissan Safety Suites

Toyota Safety Sense™

Nissan Safety Shield® 360

  • Pre-Collision System with Pedestrian Detection
  • Dynamic Radar Cruise Control
  • Lane Departure Alert
  • Steering Assist*
  • Automatic High Beams
  • Lane Tracing Assist
  • Road Sign Assist
  • Blind Spot Monitor*
  • Automatic Emergency Braking with Pedestrian Detection
  • ProPILOT Assist*
  • Lane Departure Warning*
  • High Beam Assist
  • Rear Cross Traffic Alert*
  • Rear Automatic Braking
  • Intelligent Driver Alertness*
  • Blind Spot Warning

* Not offered standard on all models.

As you can see, the Toyota Safety Sense™ system offers more standard safety features than the Nissan Safety Shield® 360. When you’re searching for comprehensive safety features without paying extra, you’ll only get this with Toyota.

Toyota vs Nissan: The Verdict

After reading through our Toyota vs. Nissan guide and comparing their histories, safety features, model versatility, and more, it’s clear Toyota is the winner.

To learn more about this brand and to find the model that will improve your commutes near Danvers, Peabody, and Salem, Massachusetts, contact or visit us at Ira Toyota of Danvers today!

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