Open Today Sales: 9 AM-7 PMOpen Today Service: 6 AM-7 PM
If you’re looking for a fuel-efficient hatchback to drive around Danvers, Peabody, and Salem, then the 2020 Prius Prime may be calling your name. As you’ll see in our review, this car has efficient powertrain specs, high-tech safety features, and a spacious and comfortable interior.
Keep reading to find out if this is the right hybrid for your lifestyle. If it feels like a winner, contact the team at Ira Toyota of Danvers to take it out for a test drive!
The Prius Prime is a versatile hybrid car that offers a little bit of everything. First, it includes a plug-in feature that keeps the battery energized. When fully charged, the Prius Prime can operate in a fully EV (electric vehicle) Mode for up to an EPA-estimated 25 miles.1 The battery has an estimated charging time of approximately two hours with a 240-volt outlet.
If your charge is low, this car operates as a hybrid vehicle that runs on both an electric motor and gas engine. This powertrain pairs a 1.8L I-4 engine with a permanent magnet AC synchronous motor. It produces a hybrid system net power of 121 horsepower.
The hybrid configuration gets an EPA-estimated fuel economy of 55 MPG city and 53 MPG highway and has an EPA-estimated driving range of up to 640 miles under ideal conditions.2, 3
As you drive through town in your Prius Prime, the standard Toyota Safety Sense™ P system helps keep you confident and in control.
It includes a long list of driver-assist features, including:
This suite also includes Full-Speed Range Dynamic Radar Cruise Control (DRCC). DRCC is a smart cruise control that automatically adjusts your cruise control speed when you approach slower moving cars on the highway. It’s useful to help reduce fatigue during longer drives since you won’t have to continually disengage and re-engage your cruise control to go with the flow of traffic.
A Blind Spot Monitor is available as well. This system can help you change lanes or merge with even more assurance by alerting you to vehicles in your side blind spots.
Finally, let’s take a quick look inside the cabin. What you’ll probably notice first is the available 11.6-inch touch-screen with split-screen display. This is part of the available Premium Audio with Integrated Navigation system. It includes Bluetooth® wireless smartphone connectivity and Apple CarPlay® integration.
As you take the wheel, you’ll have a roomy 39.4 inches of front-seat headroom and 43.2 inches of front-seat legroom.
This car seats five passengers in total and provides 91.5 cubic feet of total passenger volume. Plus, it has a trunk volume of 19.8 cubic feet. Of course, if you need to bring longer or larger items, you can also fold down the second-row seats to expand the cargo space into the cabin.
Not to mention, standard heated seats help to keep you warm and toasty during those brutal New England winters.
Has our 2020 Prius Prime review gotten you excited to take this hybrid for a spin? Then contact the team at Ira Toyota of Danvers and we’ll show you more of what this car can offer your drives around Peabody, Danvers, and Salem.
1 Calculations based on 2020 Prius Prime EPA-estimated 133 combined MPGe when vehicle is fully charged. Excludes driving conditions. Actual mileage traveled in EV Mode will vary and is dependent on many factors such as traffic, road and weather conditions, vehicle maintenance, driving speed and cargo load.
2 2020 Prius Prime EPA-estimated 55 city/53 hwy/54 combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov.
3 2020 Prius Prime EPA-estimated 55 city/53 hwy/54 combined mpg estimates and 133 combined MPGe estimate when fully charged and with a full tank of gas. Excludes driving conditions. Actual mileage will vary.
Upon my first visit to Ira Toyota to purchase a new car, I was greeted at the door by Gabriella, who was more than welcoming. She guided me through the whole process of picking out my new car and with the trade of my former car. She was very knowledgeable and personable which made the whole process go smoothly. Would definitely consider Ira again and sales associate Gabriella as a top notch salesperson.
Had my Subaru forester repaired at Ira collision center and they did a great job. Bob, my service advisor, kept me updated on progress.
The Ira Service department is excellent. A big shout out to Steve in the service department. He goes above and beyond. I purchased my 2015 Rav-4 from Ira 11 years ago. Ira is the only company that has serviced my vehicle. Best decision ever. My next vehicle will be from Ira.
Extremely disappointed with the multipoint inspection service. The technician marked off basic checks that were clearly not performed properly. My coolant reservoir was left almost completely empty, and the engine oil level was only filled halfway on the dipstick. Furthermore, a distinct metallic engine noise from the water pump/belt area was completely ignored. A multipoint inspection should catch basic fluid shortages and obvious mechanical noises before handing the keys back to the customer. Unreliable service and poor attention to detail."
I was there for a one year service. 3340 miles. It shouldn’t take 2 hours for an oil change and tire rotation!!
Very great service they got done everything pretty fast to get me back on the road!
I bought it there and so far have only performed maintenance there. I have no complaints.
Second time that I got my vehicle back and had greasy hand prints all over the front end of my vehicle. Don’t wipe anything down, just gives my vehicle back dirty and greasy. Service people aren’t nice, don’t know how to greet customers and even ask for if they can help them.
The service advisor was kind and professional. She was great to work with. Thank you
The service was quick and I appreciated the detailed summary and video of the work done. However, it took close to an hour from when I got the confirmation my car was done and to be handed the keys.
A one and a half hour job took six and a half hours to complete during which time I had no feedback from the agent except when I sought him out.
I went in for my first 5K miles service, thinking id be getting an oil change, i was immediately treated as if I know nothing about cars or car maintenance and told they dont do oil changes at 5K miles and that I needed to wait till 10K despite the emails and text messages harassing me to come in for service, I was told I could have my tires rotated if I wanted to wait 3 hours. The guy Steve, seemed like he was trying to talk me out of the service all together, he eventually agreed to get me an ... Read More Full review text opened.DealerRater - Sep 15, 2026
I went in for my first 5K miles service, thinking id be getting an oil change, i was immediately treated as if I know nothing about cars or car maintenance and told they dont do oil changes at 5K miles and that I needed to wait till 10K despite the emails and text messages harassing me to come in for service, I was told I could have my tires rotated if I wanted to wait 3 hours. The guy Steve, seemed like he was trying to talk me out of the service all together, he eventually agreed to get me an Uber to my house while I waited 3 hours and then an Uber back to the dealership. I already have a bad taste in my mouth for this place, can't wait till I no longer have to come here for service but I bought a brand new car so the first few services have to be dont here if i want the complimentary service. Maybe next time they will change the oil when I have 10K miles on the car!
Great customer service, highly recommend Ira Toyota in Danvers for all your automobile maintenance and service !
They took care of my 12 month check up of my corolla cross very thoroughly and very quickly
After receiving notification that my car was ready, I arrived to pick up. Was told by service woman in waiting area to go to where I dropped off car. Walked to where she pointed and there were 7 employees sitting at desks. One was helping a customer. The other 6 were either talking with each other or playing on cell phone. Not one of them inquired if I needed any help. Once customer was finished with employee I approached him to pick up my car. I was then asked who I dropped it off to. Let him and now another employee know ... Read More Full review text opened.DealerRater - Sep 12, 2026
After receiving notification that my car was ready, I arrived to pick up. Was told by service woman in waiting area to go to where I dropped off car. Walked to where she pointed and there were 7 employees sitting at desks. One was helping a customer. The other 6 were either talking with each other or playing on cell phone. Not one of them inquired if I needed any help. Once customer was finished with employee I approached him to pick up my car. I was then asked who I dropped it off to. Let him and now another employee know I was not the one to drop off. Gave my phone number and then was directed to go to computer 4. Walked to woman who told me I needed to go to who I dropped car off to. I let her know I was sent to her. After giving my number again the woman did have my paperwork. In which she told me to sign 4 spots, never went over any of it (there was a recall as well as service). Just don’t feel there was any customer service.
Awesome. Always great. They said 2 hours and I think it was 2 hours to the minute.
Service reps were knowlegable and friendly. They worked with me to find the specific model with the addons inwas looking for and found it faster than what was estimated.
OUTSTANDING service provided by Bruce Brewer. We were TOTALLY satisfied Team Toyota Service is exceptional. Bravo ⭐️⭐️⭐️⭐️
Vehicle went in for 10000 service, given 15000 service. Requested to check radio/GPS system when having a conversation. The technician took the vehicle for a 17 mile ride with no one in the vehicle to duplicate. How do you duplicate a conversation if the technician is by himself? The technician did not duplicate the error
Easy, efficient. Can stay or go- easy either way. Sometimes it can take a long time but having these two options helps
Service was excellent, I arrived early and they were still able fit me into the schedule earlier. I waited and service was quick.
Salesman forgot???!!! To register our car. We came back a week later to pick it up and no registration or sticker. You spend $$$$ I expected service and people who are efficient and care. NOT at IRA.
Great place with professional employees who treat me with respect. I appreciate the speed in which the car was fixed despite the amount of work and how easy it was to go through the process from the start to the end. Another thing I would like to appreciate was being able to receive a video of some of the problems in the car being shown to me and also the fact that I got calls updated on what I wanted to get done in the car and how fast it would be done. Thank you, Luiz S vala
Angel was my representative. He was very nice, thorough, and knowledgeable. I appreciate his help and patience.
Always a great place to chat with Steve and Kassandra both are awesome. Great job
I had to wait about 15 mins before a gentleman came and greeted me then I met Cassandra I gave its wow. She treated me as l was the best customer ever
Very disappointed- dropped off the car at 9:20 am and was told I’d receive a phone call telling me what was needed but never received a call, Only received an email with numerous recommendations for other work unrelated work that is unnecessary. $205 diagnostic charge is a scam. Reputable shops tell you what is needed for no charge. Don’t bring your car here!
I can only hope they use synthetic oil in my engine cause if not, I’m gonna have a problem ?
Very clean bays and office areas. Staff conduct themselves in a professional manner throughout. I trust my Toyota with this establishment.
Tom Chase is very welcoming. He listened to my concerns and helped me with my electronics issues.
My experience was wonderful. I felt respected and they never once made me feel as though my credit or finances were not worthy of getting a car. In fact they were able to get me a better car and deal than even I thought I could get. I felt they went out of their way to make the experience enjoyable. A big shout out to Jesse and Abdul Ouhaj
The service was great. The lead up to it was confusing between calling to inquire about detailing and having the AI schedule it even though I told them on the phone I decided not to have. Seems to be working against the customer.
The dealership has become a high overhead factory with the goal of selling as many parts and services as humanly possible.
The people at Ira Toyota have always treated me with respect and courtesy since my first Toyota truck bought back in the 1970’s. My current truck, a 2011 Extended Cab Tacoma, bought new off the lot has been my favorite ever since I sold my Toyota T100. It’s the only place I trust for my truck to be serviced.
The service department was nice, but their only offered solution for a rear AC leak in a mid-sized SUV would have cost over $2,700. I already knew exactly where the leak was and what was required to fix it, but they insisted on doing their own diagnosis which couldn’t have taken more than 20 minutes, but cost me $205 (and only confirmed what I knew).
It’s a good car otherwise, but 2019 with almost 90K miles. They never mentioned the other solution, which is an $80 rear AC “block kit” and is a relatively simple job to install.
My future work on the ... Read More Full review text opened.DealerRater - Aug 22, 2026
The service department was nice, but their only offered solution for a rear AC leak in a mid-sized SUV would have cost over $2,700. I already knew exactly where the leak was and what was required to fix it, but they insisted on doing their own diagnosis which couldn’t have taken more than 20 minutes, but cost me $205 (and only confirmed what I knew).
It’s a good car otherwise, but 2019 with almost 90K miles. They never mentioned the other solution, which is an $80 rear AC “block kit” and is a relatively simple job to install.
My future work on the car will be done by an independent mechanic who owns his own business and looks out for his customers with a concern for helping them keep older cars on the road without unnecessarily expensive repairs.
I had bad experience the last 2 visit for service honestly they make me change my mind about the place
Nice service waiting area. Took way longer than the promised (3-4 hrs) took 6. I had to find car myself out in a huge lot. They should have valeted my car. I'm 76 years. I insisted to wait on recalls but was pushed to get them done.that day. Blew my schedule for the day for an oil change and tire rotation
It's always an excellent experience at Ira Toyota of Danvers. They keep my Toyota Crown running like new. My service manager Alpesh Patel is great and adds a personal touch for appointment scheduling and recommended service. He offers clear explanation of any recommended services. The waiting area is clean and comfortable. There is free coffee, comfortable seating, and TV and a snack bar WiFi service is free and works well. Highly recommended!
Always very professional very informative pleasant personnel clean environment Great coffee always explained what was done and if any further repairs are needed
Had a disappointing experience with the service department. My vehicle serivce was completed. It took an hour for the service rep to process my paperwork and get out the door. 4 hours for an oil change and tire rotation. Way too long.
I stopped in today and needed a new battery for my car. Alexander helped me with my problem and I got my car fixed very quickly. Thanks you very much 😊😊
I had an appointment today for routine maintenance. I was on time and didn't have to wait. The service was quick and I enjoyed complimentary coffee while I was there. All in all, it was a pleasant experience.
Over 3 hours for an oil change and tire rotation with an appointment is far too long to wait
Great, helpful and knowledgeable service advisors and sales people especially Robert Flannagan, Nate Brungot and Matthew Buonomo.
Extremely Frustrating Experience
I booked an appointment online at Ira Toyota for a simple oil change and tire rotation. Their own website was offering a discounted rate for booking during the middle of the day, in the middle of the week, so I selected one of those appointment times and planned my day accordingly.
I arrived on time for my scheduled appointment only to be told it would take TWO HOURS for an oil change and tire rotation.
Seriously—what exactly is the purpose of making an appointment?
If customers are going to arrive at their scheduled time only to ... Read More Full review text opened.DealerRater - Aug 13, 2026
Extremely Frustrating Experience
I booked an appointment online at Ira Toyota for a simple oil change and tire rotation. Their own website was offering a discounted rate for booking during the middle of the day, in the middle of the week, so I selected one of those appointment times and planned my day accordingly.
I arrived on time for my scheduled appointment only to be told it would take TWO HOURS for an oil change and tire rotation.
Seriously—what exactly is the purpose of making an appointment?
If customers are going to arrive at their scheduled time only to have their vehicle sit and wait because the service department is backed up, then don’t call it an appointment\. Call it what it is: a scheduled time to get in line.
What made the experience even more frustrating is that I received no notification that my vehicle had even been inspected until 4:20 PM long after I had already been waiting. There was no meaningful update or communication during the process, which only added to the feeling that my time was not being respected.
On top of that, Ira Toyota was actively offering a discount to encourage customers to book these specific midday time slots. I did exactly that, showed up when I was supposed to, and was still given a two-hour turnaround for routine maintenance.
I understand dealerships get busy. I understand things happen. But if you don’t have the capacity to service customers reasonably close to their scheduled appointment time, stop offering those appointment slots—or at the very least disclose the expected wait before the customer books.
My time has value too.
Very disappointing customer experience, and definitely not what I expected when making a scheduled service appointment.
Service today was a pleasant experience. Bruce was helpful in guiding and facilitating the process. Making an appointment ahead of time before the service worked well.
Service advisors are always attentive and keep me up to date with what’s happening to my car!
Excellent service, the video they send me about what they did on my car and recomended for the next visit was excellent.
Booked my rav4 in for 8am. 10/8/26 Got there 7.55.am was told it would take around 3 hrs so opted to wait. Eventually left at 3.25PM! Was informed when I asked.wait time totally unacceptable. Given a discount by person who checked me in. However very unhappy with time I had to wait - 7 and 1/2 hours.
Why make an appointment when you have to wait 3 hours for a simple oil change? It makes no sense to me.
Kedwin & Mr. Patel made this the easiest buying process. Very professional and knowledgeable. Excellent customer service from beginning to end.
Bad service wait time long almost six hours all they care is how to get money from you Expensive too
Alex kept me informed throughout the entire process. The price was as promised. Great overall experience. Will be back soon. Overall very happy and pleased
The service advisor that I had today Angel was his name was beyond rude and condescending. Every question I asked related to my service he responded to me as if he was speaking to a five year old. Very disrespectful and highly unprofessional. He needs training in customer service/ relations.
I took my Toyota Sienna in for a 20K service. They were pleasant and very efficient. I was in and out in under two hours. A great dealer
Great dealership, but would be nice if they had coupons to lower the cost of repairs.
They are very friendly David Rojas is wonderful person to work with I see him again
Cheers to bringing on Dennis! Much better service this time. Truly value the loaner car. And received much better. More professional attention this visit.
My service guy Alex was wonderful. He’s very good very helpful and knowledgeable. Thank you.
I was there from about 3 to 5 thirtyish. The cashier who was on duty at that time was extremely kind helpful, and went out of her way to assist me. Friddie your janitor also gave me a hand when I needed help, I'm elderly, great attitude. The one thing that I probably dislike the most coming into your dealership is I drive my car in through the big open door to indicate I need service. A gentleman comes over very nice after he's helped other people and tells me to please stay where I am, someone will come and ... Read More Full review text opened.DealerRater - Jul 22, 2026
I was there from about 3 to 5 thirtyish. The cashier who was on duty at that time was extremely kind helpful, and went out of her way to assist me. Friddie your janitor also gave me a hand when I needed help, I'm elderly, great attitude. The one thing that I probably dislike the most coming into your dealership is I drive my car in through the big open door to indicate I need service. A gentleman comes over very nice after he's helped other people and tells me to please stay where I am, someone will come and help me. Well after sitting in my car for five minutes, I get out and walk around wondering what the delay is. They tell me service man so-and-so is going to come and assist me. Well, another five minutes goes by and I don't want to stand out in the shop with cars coming and going. I took it upon myself and walked into where the agents were sitting behind their desks in the service department and search for the person who is to be my person, he was busy on his computer typing away. Had something important to do which is why I was kept waiting. After I stood there, I realized good customer service is the customer comes first-- you can do your typing and whatever you need to do later. most of the agents there had no one in front of them. They were just sitting there. I went up to Denise and asked can you help me and she said, of course, she very graciously went ahead and wrote up my order and got my car in for service. Most of the agent sitting there we're not doing anything so why would I be assigned to a particular person who is busy as opposed to first come first served. I don't care who writes me up. Anybody can do it, I see them twice a year I'm not trying to form a relationship. I just want to have my car processed as quickly as possible. It's bothered me every time I come into your shop because I end up standing by my car waiting for help and I feel I should be immediately able to go in and seek a person who is not doing anything and get my order written up.
Everyone is so efficient They work together amazingly It’s an easy process and they keep you well informed . Matt was very helpful and knowledgeable
Awesome service,great staffs convinced very well on the project,quick service on the oil change.
I had good service well taken care of by tom chase car came back ciean
IRA Toyota is great, but the waiting time is horrible. I had my appointment scheduled for about a month or so and I waited almost four hours for routine maintenance (with an appointment).
This dealership is excellent. They listen to all your needs and they solve problems. Fabiana the service manager is the highest quality professional. She knows how to treat people with respect and dignity. They know how to repair cars and get things right the first time. I will always bring my Toyota here for service and tepairs.
Technical service has been always good. However car pick up and check out seems to take longer than it should. Often waiting for your person when others are idle. And the others can jump in and check you out.
As usual, Ira always delivers the best possible service. They are pros and know how to take care of their customers and their cars, as well
Top notch service. Always do the job well in a timely fashion. Comfortable place to wait.
Great that IRA Toyota sent $17.76 Oil change email coupons. NOT GREAT that it took 3 hours (8AM-11AM) to do the oil change. Then, the vehicle was 3rd in line behind empty cars and blocked to exit...so I had to ask for help to get out!
During these economic struggles thanks to our current administration, it's extremely helpful the promotions this dealer provided. Very helpful for some of us disabled living check by check.
This was the first time I’ve had a bad experience there. I had an appointment for 7:50 AM; I dropped off my car for maintenance and was told it would be ready in 2–3 hours. They sent me home via Uber, but I didn't get my car back until 5:00 PM—I wasted the whole day waiting. I called twice, but the answer was always that it wasn't ready yet (and just to clarify, it was only for basic maintenance).
Great customer service from Nate in service department. Very happy with my experience with him and the rest of the team at Ira Toyota.
Efficient and we’ll organized routine care on my lease. They send you a video of what’s being done to your car
All good … very polite, etc. But rather lengthy wait🙁. Maybe just a bad day for them.
Aways have had excellent service every time I have having my vehicles serviced..would Recommend ira.
Fantastic customer service! My service advisor JoJo was excellent! A true professional and was friendly and extremely accomodating! I have had only great experiences here since purchasing my 25 Rav4 XLE Premium from Kledi in November!
I had a 2pm appointment. Got there at 1:50 for just an oil change. They didn't get my truck into the shop to start it till 5:15. I didn't pay and leave till 5:55. Why make the appointment at all? Very disappointed and left irritated.
The woman/service person who took my car was not very informative. I asked about car alarms while veering me back and she said it was a safety feature that is always on, well it wasn't always on and she offered no way for me to fix it. I asked if I could get a sticker as my car is due in July she said " well you can but it's gonna say 6" which threw me off and. Said lk never mind. She was just very dry and not helpful. The girl at the food counter did ... Read More Full review text opened.DealerRater - Jul 7, 2026
The woman/service person who took my car was not very informative. I asked about car alarms while veering me back and she said it was a safety feature that is always on, well it wasn't always on and she offered no way for me to fix it. I asked if I could get a sticker as my car is due in July she said " well you can but it's gonna say 6" which threw me off and. Said lk never mind. She was just very dry and not helpful. The girl at the food counter did not understand what I was ordering and got it wrong, the oil change took almost 2 hrs.
The whole experience was disappointing to say the least.
Don’t bother to make an appointment , they take their sweet time servicing you Waited over 3 hours for ONLY and oil change . Would have been longer if I didn’t ask what was going on . Clearly they overbook
Very professional.Prompt attention to detail.Thorough explanation of all work.conscience and polite staff
The maintenance department's service is terrible; scheduled appointments are not honored, and the work is left incomplete.
Very professional appointment right on time all problems taken care of nice people working at dealership
Abdou was fantastic. Great experience. Was in and out with my wife. No hassle. Recommend to all my family
Took six hours for an oil change, rotation, and alignment with an appointment. It was only after four hours when they recommended additional services and they weren’t even done the original work, that again, was scheduled. Denise was very nice though!
Great sales. My 2026 Corolla has a window that doesn’t go up/down properly. Twice it has been in and still not fixed. MA lemon law applies once they cannot fix it in 3 tries. I’ll be headed back this week again.
Fair prices, above and beyond on services and definitely referring friends and family. Definitely coming back
Steve Mahan service advisor is the best. Very attentive, always welcoming. Was able to accommodate me on the same day for service
I like the way that the dealership handles my car when I bring it in for maintenance. They are very professional and friendly.
The most disorganized and rudest service I have ever gotten at a dealership. From the intake person who was the most unprofessional at drop off to pick up at the end. They even had me go out to locate my car among a sea of cars. So glad I only took my car there to be serviced and didnt purchase a vehicle from them. Trust me, go anywhere but there. Not worth the aggravation.
The dealership is clean they moved the desks from the garage bays into the building giving more space to drop cars and I appreciated the greeter
Went in for a 5,000 service which is just topping fluids and rotating tires. Took two hours!! And when checking in was asked if I wanted it washed. I said yes but it wasn’t washed. This is my first service experience. Hoping this isn’t the norm.
Fab servicing for my Highlander We get all 4 cars die. At Ira Toyota Thanks
Four hours to get oil change. Unacceptable. When checking in stated 2 1/2 hr wait. Will not return
I had a 11:20 appointment for an oil change. I had to wait 3:30 hours to get the job done. You need to speed things up. I have bought 4 cars from IRA - right now I am disappointed with your service department.
IRA Toyota did a great job of replacing the steering column and replacing the rear brake pads and rotors on my 2010 Matrix.
Your customer service was excellent.We understood each other on the price. Good recommendation overall.
Service was excellent. Willie my service Coordinator Was polite at intentive he’s my bad every time I come to have a service done on our 2013 Camry hybrid. Thank you Willie
My car is 6 years old & have had it serviced at Ira Toyota since purchasing it. I have had no issues with any service I’ve had done there. It is easy to get an appointment when you want at the time you want. All the service advisers I have worked with have been courteous & friendly.
The time I spent at the dealership was less than I anticipated from start to finish.
Priced great. Cooperative. Transparent. Edwin Olivo went above amd beyond on the final steps. Highly recommend him. I am a tough critic.
