Introducing the new 2013 Toyota RAV4 in Danvers, MA
starting msrp $23,300 | 24/31 est. mpg
The all-new RAV4. Wish Granted.
The adventure continues.
The 2013 RAV4 captures the spirit of freedom that began with the original RAV4, yet breaks new ground in refinement, practicality and technology. With expressive styling and a roomy, comfortable interior, RAV4 is decidedly refined- but with agile handling and all-weather capability, it's still ready for adventure whenever you are.
Adjustable power liftgate. No free hands- No problem. RAV4 Limited comes standard with a power rear liftgate featuring jam protection, plus a handy height-adjustment feature. Simply raise the liftgate to your ideal height, then press and hold the cargo door button for two seconds until a confirmation beep sounds. Now, whether you open the liftgate via release or key fob, it will open to the desired height every time.
-Prototype shown. Production model may vary. Limited shown in Pyrite Mica.
Blind Spot Monitor with Rear Cross-Traffic Alert
When BSM  detects a vehicle, it warns you with a flashing indicator light on the appropriate outside mirror. RCTA  works in much the same way. When you slowly back out of a driveway or parking spot, it provides audible and visual indicators to warn you of approaching vehicles.