I went to that dealership knowing exactly what I wanted and how much I wanted to pay. The dealer that worked with me, Aiman Varouqua, was absolutely phenomenal! He went above and beyond to get me everything I was looking for, and more! He made the experience stress free and easy for me. The exact color and model car I wanted was not on site and Aiman had told me that it would take up to five days to track down the car and get it to Danvers. I got a call less than 24 hours later informing me that my new toyota Rav4 was on site and ready to be picked up! After signing all of the papers and walking over to my new car, I realized that I had misplaced the keys to the car I drove to the dealership. My sister, who came with me, Aiman, and I spent the next hour retracing my steps and searching both the parking lot and offices inside the dealership. It was well beyond his time to clock out and Aiman chose to stay and help me find my keys. It just goes to show that even after signing the papers, after the sale was complete, Aiman still cares about his customers! He wanted to make sure that we got home safely. I highly recommend Ira Toyota of Danvers to anyone looking for a new car! When you go, ask for Aiman!

I would just like to say that I am very disappointed in your dealership right now. I would first like to say that I have purchased two vehicles in the past and my wife has purchase one. I visited your dealership a couple of weeks ago looking to trade in my honda ridgeline for a new Tacoma TRD package. However, I was only offered 16,000 and that would not work for me financially, I thought that offer was a little low, but anyways it didnt work out for me. Also, the salesman just walked away from me without out shaking my hand and saying have a good day, "ignorant guy i guess". Let me get the point......I just went to Boch Toyota and they offered me 19,000 for my ridgeline. I was shocked, I thought they were also going to say 16,000, I guess not. So, it looks like my "go to" dealership was going to rip me off by 3,000. I thought I was part of the family, ha. I will never do business with you guys again nor will my wife and other you will never get a recommendation!! As for the salesman....I will never forget it! My comments will also be going to the BBB.

Saw 2113 Avalon on their webpage. Called to confirm price etc. Was told it was correct and she confirmed price with sales. In giving credit card deposit she informed me they would not hold car more than 3 days. I was coming from Florida so asked to speak with manager. He proceeded to tell me in no uncertain terms that ad on website was in error. Having had numerous offers from other dealers which I had rejected over the 5hrs of back and forth I was needless to say VERY,VERY upset. I feel the ad was a misleading hustle. Rest assured IRA dealerships will never be recomended by me.VERY VERY unprofessional

This guys knows how to deal with the customer and they can resolve your problem . They are the best in new england . For me was a good choice doing bussines with them .

I visited Ira Toyota of Danvers this weekend to test drive a used 2010 Toyota Corolla. The car I was interested in (red, certified used, 26k miles) was advertised on the dealership's website for $11,523 or more than $2,500 below KBB value. What a great deal, I thought. I confirmed the night before my visit that the car was still available. I called again the next morning just to make sure, since I had asked my friend to meet me there (he's the "car guy") and we both have to drive over 45 minutes to an hour to get to the dealership. The sales person I spoke to (Gary) assured me that the car was still available, so my friend and I both made the trip to get there at noon, right when the dealership opened. When we get there, we ask for Gary who brings us to the car we were supposedly interested in, gives us the keys and tells us we can take the car for a test drive. The problem is, upon closer inspection, the car he showed us wasn't the one we had seen in the advertisement. It took us a few minutes to realize this, since it just so happens that they have another car in their lot with the exact same specifications (2010 Toyota Corolla, red, certified used, 26k miles) but also happens to be $3,000 more expensive. When we inquire about the car that was advertised for $11,523, Gary flips through his list of vehicles and says, "oh no, that car was just sold this morning - in fact, there are people in the office finishing up the paperwork as we speak." The dealership opens at 12, we got there at 12:10 pm and somehow the car was sold in 10 minutes after being listed on its website for more than a week. What a load of baloney. The short story is this dealership blatantly employs the "bait and switch" strategy, which is illegal under Massachusetts law (940 CMR 3.02(3)). They lure you into the dealership with a great deal on a car, with no actual intention of selling you the car that is advertised. When you show up, the car either miraculously gets sold minutes before you arrive, but lucky you, we have many other cars that may interest you. Or, they have another car with the exact specifications in their lot, so they can claim the, oh, I thought you were talking about this other car when we spoke on the phone. To confirm that this truly wasn't just a coincidence and that I wasn't being overly cynical, I chatted with an internet sales representative twice today, and "Great news! I'm showing that vehicle to be in stock in my system." The car also remains to this date advertised on the dealership's website. Despite all of the negative reviews on Yelp, the Better Business Bureau, and other websites, I gave Ira Toyota of Danvers the benefit of the doubt. What a mistake. Like most people, I don't always enjoy the process of buying a new car. It doesn't help when you have dealerships like Ira Toyota of Danvers that employ dishonest tactics and are willing to take advantage of people. One or two or even three bad reviews of a business can be an aberration - no business is perfect. But at some point consistent negative reviews say something about the way a company and its employees run its business. STAY AWAY. NOT WORTH YOUR TIME OR ENERGY.

Awesome dealership. The sales department is not fancy at all and you can tell they focus on volume, but even so they manage to provide a very friendly experience. I bought 2 cars there personally: A 2004 4Runner and a 2008 Sequoia. Their salesmen are good. Only slightly pushy. They never cross the line into unfriendly or uncomfortable. The service department is great. Drive right into the bay in bad weather. There is a playroom for little kids to keep busy. They give you coffee vouchers for the snack bar. The seating room is big with a large screen tv. There is a digital sign that shows when your car is ready (if you are waiting for it)... really, they make it comfortable. Again, not a fancy place.. just comfortable, with good people to take care of your car.

I went on line to review the pricing of the 2010 Toyota Camry and Corolla with low miles. Based on a visit to the Manchester store I decided to drive to Danvers as they had the same cars less miles for about $500 to $1000 more. My experience can be best summed up by the following: 1. Meet sales person who spent a total of two minutes with me as he was busy. 2. I explained what I was looking for, told not sure if still have them in stock (fumbling through his papers in his pocket) 3. I was told to wait for a few minutes go look at the cars out front and behind the building. (It was a wonder time looking for an hour plus, the lanky salesman never tried to track me down). 4. I was went through the on line ads on my smart phone trying to match cars with the ads, I actually found one way in the back (in the price range I would have considered) 5. When walking back to the Used Car Sales Building I decided to call my wife to see if it was okay to make an offer on a 2011 Corolla (just over $14k, still being advertised) it was just outside the budget (but what the heck). 6. I finally found the same salesman who apologized for forgetting I existed. I asked about the car, was told it was in Framingham and was not for sale as it had a cracked frame (Not sure why it is even on the web site (been there for a while). 7. I tried to get other information on other cars I was interested in, he again fumbled through this paper work, mumbled and decided I was not worth his time and walked away. 8. At this point was in amazement in the lack of customer service and decided to leave. but before I did I went back to the main showroom asking nicely to speak with the manager on duty. 9. After a 10 minute wait, Lenny (?) came out, greeted me and asked how he could help. 10. I did not go off on him, I explained to him my frustrations with the other department and the total lack of customer service (It builds or can kill a business). 11. Lenny was nice enough to apologize for the other teams failure, and even offered a 2013 Corolla as a very deep discount (I turned it down as it was outside of my budget). I thanked him and left. 12. As I was leaving I got a call from the internet sales team and the asked how it was going. I explained my frustrations and disbeliefs at what had happened. 13. I was asked to please go back and speak with one of the used car managers who was on duty (I can not remember his name). I was told he would make good and try to assist. 14. I did return and speak with this guy. The same sales man was asked by the manager why he did not help, he proceeded to come up excuses for his behavior and attitude (no apologies). 15. The manager did not look up much (head buried in a computer screen) trying find a 'deal' . He did mention a new 2010 trade in , that after certification, (low miles) that he was willing to take a few hundred off to help make up for the bad experience, 16. I was flipping through the ads and asked about a 2012 Corolla advertised, asked if there was anything he could do (i.e like take the same discount as was just mentioned on the other car). He was silent for a minute state the car was already listed at a loss (Loss Leader), asked if I had a trade, I said no, I am paying cash, he said no discount since I was not going to trade anything, he did not want to lose any more money. I left a few minutes later. I sent an email to David Tabares, lead sales manager at this place, to let him know what happened.... Still waiting for a reply. Not much else to say

Bought a 2003 Celica at the beginning of 2004. Someone at the dealership falsified my signature on a paint protection program (which we never ever discussed in any context) and added $500 to my invoice. I didn't see the paint protection contract until I got home, b/c they bundled all the doc except the one I needed to sign in an envelope and handed it to me. When I questioned the $500, they told me it was a delivery charge and normal. The whole thing was very shady. I didn't have time for litigation, but I tell everyone I know about my experience and never to go there.

Very rude and passive aggressive. Acted like my issue wasn't a big deal and brushed it off. Will NEVER go back to have my vehicle serviced there.

I made an appointment to test drive a Toyota. When I arrived at the dealership I was informed that the car had already been sold. No one even had the decency to contact me and tell me that the car I was interested in was no longer available. Since I had already made the trip, I decided to look at another Toyota that was similarly priced to the one that had been sold. The salesman was very aggressive and used sales tactics as soon as I got out of my car. When the person I was with got out of the car, the sales man told her that he liked her coat. HA! He also went on to say that we came at a good time because he was the one of the nicest sales people. After testdriving the car that was suggested, I told the salesman that I was willing to purchase the car if the price could be negotiated. He told me that he wasn't willing to negotiate a lower price and even answered a personal call from his wife when we were talking. After I told him that I was going to leave, he advised me to wait and went to go get the sales manager. Apparently they wanted to negotiate a new price even after I was origially told that the inital price quoted was the final offer. The salesmanager was even more aggressive. He said that he wasn't willing to negotiate much. He went in to a whole bunch of personal details about how the company had to make a profit and how he wouldn't be able to pay the salesman for the sale if he negotiated a lower price than the offer I was quoted. I didn't end up buying the vehicle and got a great deal elsewhere. I called a few days later to speak to the customer relations manager and informed her of my experience. Rather than empathizing with my situation, she defended the salesman and salesmanager. She didn't even apologize for the fact that I drove to the dealership to test drive a vehicle that was supposed to be "reserved" only to find out that it was already sold. I would never go back.