Beware of Driving Distractions this Summer


Summer road trips can be great. You're on the open road, with troubles behind you and adventure (or relaxation, if that's more your style) ahead. However, as the pavement stretches on, it's easy to become distracted, which, as we're sure you're aware, can be very dangerous. When driving, a distraction is anything that takes your eyes, or your mind, off the road.

You're no doubt familiar with the warnings…

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More Tech and More Safety in the Toyota Camry

Having lots of tech features for entertainment, communications and navigation purposes is one great reason to consider the new 2015 Toyota Camry, but there's so much more as well. Toyota implements technology in a highly intelligent way, giving you optional safety features like the Blind Spot Monitor to help keep you safe. Press play to check it out, then come on over to our Danvers, MA Toyota dealership for a test drive.

With the…

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Toyota welcomes midsize families with an open cabin and the 2015 Venza

We'll just give it to you straight -- the 2015 Toyota Venza is good at what it does. Sure, that's driving, primarily, but as a midsize crossover, the Venza is skilled at comforting and pampering its passengers, too. After all, one common reason families invest in a crossover is for the space, and this affordable athlete has plenty of it.


Sure, the Venza could try to cater to that niche of buyers that require…

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Why the V6-Powered Toyota Highlander is the only Highlander in our book

If you were offered the option of tacking some extra horsepower onto a vehicle that you use to tow your boat, haul your horse trailer and transport your camping or sporting equipment, wouldn't you jump at the chance? How about if we told you this more powerful engine earned the same fuel economy as its four-cylinder counterpart?


You heard right -- the V6 engine, paired with a sharp transmission, on the 2015 Toyota Highlander is…

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RAV4 to Join Toyota's Hybrid Lineup


Toyota recently announced that the RAV4 will be the latest addition to Toyota's family of bestselling hybrid vehicles. Scheduled to arrive make its debut in our showroom in fall 2015, the team at Ira Toyota of Danvers is looking forward to getting behind the wheel of what's sure to be a remarkable hybrid vehicle.

If you've yet to see the 2016 Toyota RAV4 Hybrid in all of its environmentally friendly glory then…

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The Perks of getting a Certified Pre-Owned Toyota

When people are looking for a car they're typically searching for something new or pre-owned. However, at Ira Toyota of Danvers we want to remind drivers that there is also a third choice during the car buying process: Certified Pre-Owned.

Certifying vehicles initially started with the luxury brands, but now a days most automakers, including Toyota, carry Certified Pre-Owned Inventory. They're a little more expensive than a pre-owned vehicle, but they also undergo rigorous inspections and have to meet strict mileage and model year requirements to earn the title.

It's not just the "Certified" name plate that…

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Prepare for summer but be ready for winter with the Toyota RAV4


If there is anything our Danvers drivers want, it's to put this winter behind them. However, knowing our luck and track record, we may not be done with Jack Frost just yet--regardless of what the calendar says. So if you are in the market for a new car, before you go splurge on a fun summer set of wheels, consider investing in something a bit more versatile. Consider making the universally weather resilient and…

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How Toyota Entune™ harmonizes the dashboard display with your smartphone

Toyota jumped on the infotainment bandwagon back in 2012, and it's taking it into the fast line with a unique approach to the dashboard display. If you're on your phone seemingly every waking hour of the day, compulsively using apps like this piece of technology wasn't even invented to call people, the Toyota Entune? is going to save you a lot of trouble on the road.


This system functions pretty much like…

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Your Toyota Camry Belongs Among the Stars

If you're even invited to a red carpet event, you'll want to dress to the nines. A fancy tux or designer dress, an expensive Rolex or diamond jewelry will have you looking like you belong. The new 2015 Toyota Camry will also be right in place, but the stylish sedan is also a more than reasonable car for your everyday commutes as well. Press play to get a glimpse of the slick new…

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